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Run for Good is a Creating Shared Value (CSV) project incubated by New World Development, aims to connect people with sports. We believe, people gain better living by participating sports event as participants, supporters or simply appreciate the event as spectators. With more people engaging in sports, we create a world with more appreciation and energy.

Meet the Founder

Norman Lui

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The co-founder of Run For Good, Norman, is a seasoned Experiential Learning trainer who worked as a corporate training professional for more than 17 years. With his career cradled in Outward Bound HK, Norman is the pioneer of brining Experiential learning into corporate classroom training and Talent Development initiatives. As an enthusiastic runner and outdoor professional, Norman also ran some of the biggest races in the world such as UTMB, PTL, Tokyo marathon etc. He is also a race organiser or safety director of several events like The Dragon Run (International Surf Ski and Outrigger Championship HK), Kyrgyzstan and Gobi Desert ultramarathon etc.

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